"Sally's passion and professionalism shine through in everything she does, and her practical insights are invaluable."

Business owner

Experience You Can Count On


Sally Ward, Certified Professional Coach and President, Ward Leadership

“When I look at Sally, I see a huge heart with great intuition and compassion, and a truly infectious joy for life.”

- R. Newbergh, Ottawa, Canada

Sally Ward is the President of Ward Leadership, a Rochester, NY area firm  serving clients across the U.S. and Canada, with many services conveniently accessible by telephone and phone conference.


Ward Leadership provides executive coaching and leadership development, facilitation, strategic planning, and training - grounded in the principles of emotional intelligence and designed to help over-worked executives, managers, individual contributors, business owners, and organizations  thrive in the face of an ever-changing, challenging environment.


Sally brings over 30 years of experience in both for-profit and nonprofit sectors.  Prior to establishing Ward Leadership, she was a corporate sales manager, providing leadership, training and coaching for business growth and development. Having concurrently owned a successful business representing the company’s product in Rochester, NY for over 10 years, Sally acquired strong skills in visioning, planning, motivating, cultivating and managing relationships, and balancing professional and family demands. She takes great pleasure in inspiring clients to do the same.


Her rich nonprofit experience includes roles in senior management (Executive Director, project director), governance, strategic planning, and fundraising.  She has chaired and worked extensively with Boards of Directors and is an active Board member and volunteer with several community organizations and her church.


Sally is a graduate of Duke University and holds coaching certifications from The Coaches Training Institute, The International Coach Federation, and the Institute for Social + Emotional Intelligence (ISEI)™.


She has also trained with the Center for Right Relationship in organizational and relationship systems, a pioneering body of work that fosters healthy interactions between business partners, teams, boards, groups, families and couples. 


In 2010, Sally was honored by the Rochester Women's Network as the recipient of the W Award. This award is presented annually to a woman who works on behalf of other women, providing inspiration and leadership both in and out of the workplace, so that other women might grow, advance, and succeed.


Sally believes that utilizing personal gifts and strengths to perform meaningful work is among life's greatest rewards.  When she’s not working, Sally is playing with equal enthusiasm. Her passions include time with family, preservation of open space and wildlife habitat, travel, and horseback riding. She credits her animals for important lessons in business and life: a horse who offers insights on partnership and challenge, a dog who reminds her of the importance of acknowledging people, and a succession of cats who have modeled what it means not to sweat the small stuff.


Find out how you can put Sally's experience to work for you!





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